Google recently introduced the SPDY initiative where they are working toward making the web twice as fast.
If you have a public facing web site that is commercial in nature, speed has always been a factor that will drive sales, sign-ups, etc. But we very rarely pay any attention to this, even though the solutions are relatively simple.
Now that Google is on a quest for a faster web, they have a number of ways they can achieve this. One of those is by telling us that they will give bonus points to sites that are fast. And that’s exactly what they’ve done.